How to distribute music to Bilibili

Release your music on Bilibili with Spilix: unlimited uploads from $15/year, no per-release fees, 100% ownership. Free 7-day trial, no card. China's leading video platform for Gen Z — 336 million monthly users.

China

336M+ — Monthly active users

China Gen Z — Core demographic

Video + Music — Content focus

How to distribute music to Bilibili

1. Create a free account: Sign up with your email for a 7-day free trial. No card needed.

2. Upload your release: Add your WAV or FLAC audio, 3000×3000px cover art and the release details: title, artists, genre and copyright lines.

3. Choose Bilibili: Pick Bilibili and the other stores you want in the submit step. Set the release date at least 2 weeks out so every store has time to ingest it.

4. Pick a plan and submit: Choose a yearly plan from $15. We review your release and deliver it, typically within 24 hours, so it can go live on Bilibili on your release date.

China Gen Z Audience

Bilibili dominates Chinese Gen Z — the most valuable music discovery demographic in the world's largest music market.

Music Video Hub

Music videos, covers, and fan-made content thrive on Bilibili — your official music video sits alongside fan creativity.

Anime & ACG Culture

Bilibili's roots in anime and gaming culture drive massive demand for OST, J-pop, K-pop, and electronic music.

Danmaku Comments

Bilibili's unique flying comment overlay creates communal listening experiences — viral cultural moments built around your music.

Creator Ecosystem

3.9M+ active video creators use Bilibili — your music gets used in millions of fan-made videos generating royalties.

Live Streaming

Bilibili's live streaming supports music performances — direct fan monetization alongside catalog streaming royalties.

Spilix delivers your music to Bilibili and 100+ other stores from a single upload. You keep 100% ownership of your music.

Questions we get a lot.

How long until my release goes live?

After you submit, the release is reviewed and delivered to your chosen stores — typically within 24 hours. Each store then has its own ingestion window, so set the release date at least 2 weeks ahead to avoid release-day delays.

Does the 7-day trial need a credit card?

No. Sign up with just your email and explore the dashboard for 7 days: build releases as drafts, transfer your catalog, set up artists and smart links. Pushing a release to stores and buying add-ons require a paid plan — pick one whenever you’re ready. Nothing is charged automatically.

Do I keep ownership of my music?

Always. You grant Spilix a non-exclusive licence only so we can deliver to the stores you choose, and you can request a takedown at any time.

Can I switch from another distributor and keep my UPC/ISRC?

Yes. Tick "This release was distributed before" in the editor and enter your existing UPC and original release date so your streams and codes carry over instead of creating a duplicate.